Nonetheless, they help you understand who exactly your users are through relevant data, such as attributes and personas that will inform the post-publishing development and further enhance UX for maximum ROI. These insights can indicate what needs to be improved, which could be content, product or app design. Location, gender, age and language of users.In-app behavior: clicks, levels completed, features used.Device type: manufacturer & operating system.To sum up, the main metrics that are tracked using in-app analytics tools are the following: In-App analytics KPIs
But they are all crucial data that needs analyzing. There is infinite data to track here, including where people click on an app, which feature is most used, how long they spend on a page and which pages lead to higher conversions and why. User behavior is the crucial one to consider, as it shows how users behave within your app, and how their interactions lead (or don’t) to higher installs and conversions. Within user demographics, you can obtain data on language, gender, location and if your users are new or returning ones. When looking for device information, this tool can tell you what kind of device users are navigating through your app, and how the device influences performance: for example, does the model or OS version have any effect on their behavior? Or, on a particular device, is the ‘install’ button hidden behind another one? In-app analytics tools let you in on key metrics, such as device information, user demographics and user behavior. Implementing mobile analytics tools for this category provides you with data on how users behave and interact within your app. In-app analytics describes everything a user does within an application. Here is a brief description of each category in order for you to understand which type may work in favor of the success of your app. Types of App Analytics toolsĪpp Analytics tools can be divided into multiple micro categories, such as app marketing analytics, in-app analytics and app performance analytics. Now that you understand the importance of utilizing analytics tools for your app, let’s take a look at the different types of platforms and how they can be significant to your company’s growth. By answering the questions above, you can take your previous successes and failures as well as features and channels that are and aren’t working as a guide to create an even better strategy. Mobile analytics platforms will therefore assist you with increasing your ROI, providing detailed insight into your app users. Implementing mobile analytic tools will also help you answer key questions about your app, illuminating the efficiency of the functionalities of your product with the valuable data. Kumulos - Push Notifications & In-App Messaging.BuzzGuru - Influencer Marketing Intelligence & Analytics.ASOMobile - Mobile app analytics based on machine learning.SocialPeta - Ads Intelligence Tool For Marketing Strategy.App Growth Network - North America’s Leading App Marketing Agency.Smartlink - Get access to thousands of exclusive offers with one link!.URLgenius - Codeless App Linking and QR Codes.AppTweak - #1 ASO Tool for Apps & Games Driven by Data Science.MobileAction - Boost your app growth with competitor intelligence.Growth FullStack - Custom BI for advertisers of all sizes.MyTracker - Multi-platform Analytics and Attribution.AppsFlyer - Mobile marketing attribution and analytics.Apptopia - Mobile app data that helps you grow.UXCam - Deliver the perfect app experience.
Using app analytics tools, you can accurately measure and analyze traffic, and identify your best options to spend your resources wisely, pushing your app further in the highly competitive market. So it is important to know which areas of your app need to be further optimized for growth, performance and customer satisfaction. User behaviour and customer satisfaction are critical components to any business, as the more users and customers you acquire the higher your conversion and retention rates become – more business from more customers, right? But there is even more valuable data you can benefit from when having access to it. Reading reviews and ratings as a way to understand your app’s success is one way to do it. Once you launch your app, you want to know how your users are engaging with the app’s services, and what features they are finding useful as well as the issues they may be running into. This should allow you to better understand your user journey and spot common issues that customers may experience when using your app. The goal with utilizing mobile analytics platforms is to transform data into valuable information that provides insight into your product. Apptopia Mobile app data that helps you grow View more
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